Japanese labor and production costs were much lower than in America, and to compete with, Fender moved the cheaper Fender guitar production from America to Japan. In the late 1970s and early 1980s, Fender was faced with competition from cheaper Japanese guitars. He had always used different model designs for the cheaper models. Until the introduction of the Fender Squier series, Fender had never produced low-priced guitars based on the Stratocaster and Telecaster models. Squier Company.īefore the Fender Squier line of guitars was introduced in 1982, Fender made cheaper guitars such as the Fender Lead series at its plant in In 1965, shortly before the acquisition of Fender by CBS, Fender purchased V.C. In the early 1950s the company also started making strings for the electric guitars of Leo Fender and became in 1963 an official supplier for Fender Electric Instruments. Squier Company) Violin, banjoĪnd guitar strings were also produced here. In 1890 Victor opened a store in Battle Creek and a short time laterĪ violin factory at 427 Capital Ave SW. Jerome Bonaparte Squier and his son Victor Carroll Squier, two English immigrants who started a violin building and repair company in Boston in 1881.
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